Types of Interactive Content and How to Use Them

The human attention span has been on the decline over the past few decades, which means that it’s more important than ever to offer your customers and prospects interactive content.

Studies show that visual content is about 40 times more likely to be shared on social media than other types of content. This engagement creates a snowball effect for companies and allows their brand to reach more prospects and customers. Here are some of the various types of interactive content and how to use them:

Interactive infographics. Infographics were recently considered the most sharable type of content, but there is so much competition today that in order to truly engage your prospects, you need to include interactive content in your infographics. Creating interactive infographics is a wonderful way to develop compelling content, attract more attention to your brand, and generate more shares on social media.
Interactive video. Interactive video content is an immersive experience for users and prospects and allows brands to engage customers in ways that they can’t with simple imagery or text. Interactive video content also gives content marketers more creative freedom with the messaging of their brands.
Polls and surveys. Polls are surveys are two of the most popular kinds of interactive content, particularly when it comes to social media. Polls and surveys are quick and easy to set up, and you can use them to collect useful information from your target audience, including purchasing preferences, audience insights, and customer feedback.
Calculators. Interactive calculators are created to solve particular issues and offer answers to those problems, which gives users and prospects instant gratification. This interactive content is an amazing option for lead generation since it gives users quick solutions right in the middle stage of their buyer’s journey.

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